Make Your LinkedIn Profile Standout

by | Jun 11, 2021 | promote your services

LinkedIn is a job portal combined with your resume. It is quickly becoming one of the best ways to find work and show your capabilities. When companies are hiring, they almost always do a background check and the first thing they visit is your LinkedIn. If you are looking to find more work, you need to make sure your LinkedIn is optimised to be able to connect with those who are hiring. How do you go about doing that? Read on to find out!

Update the Experience Section Regularly

Keep your experience section updated. Add all your past work, including volunteering experience and internships. Employers like to see a well-rounded and thought-out profile. Updating your experience section gives recruiters the opportunity to see all your work experience and skill set.

Optimise Your Profile with SEO

SEO is everything today, and your profile also needs to be optimised for the search engine to make it more visible to recruiters and employers. Use industry-specific keywords across your profile to increase your visibility. There are millions of profiles on LinkedIn and it can be really difficult to find work opportunities if your profile isn’t optimised to maximise its reach. SEO is probably the answer to all online visibility problems!

Your Headline and About Section Needs to be Interesting

You need to pull your audience in to go through your profile. How do you captivate them enough to view your profile, and read through all of it, especially in this goldfish memory age where attention can be lost in a matter of seconds? Reel them in with your headline but not leaving it as the default – your current job position. Then, jazz up your About section with a crisp, interesting and interactive introduction. Showcase your personality to your potential employees and lure them into reading everything they need to know about you to land you the job.

Ask for Recommendations on Your Profile

Recommendations and referrals are a great way to validate your skills. On LinkedIn, you have the opportunity to get your past co-workers to endorse your skills. Reach out to your past employers and co-workers and get endorsed. It shows that your talent is being recognised and people find value in the work you do.

Grow Your Connections

Networking is key! Connect with key industry professionals in your niche and expand your connections on LinkedIn to offer you the most visibility. You will see the number of opportunities you receive grow almost immediately.

Keep Posting!

Like any social media platform, the best way to stay relevant is to keep posting. Update your profile regularly, share your thoughts on trends in your industry, write strongly worded blogs, articles or vocalize your opinions. Keep interacting with different professionals in your industry online to increase engagement and viewership of your profile! The more you speak, the wider your reach.

We all have struggled with finding the right job for us, but optimising your LinkedIn profile can really help you find work and reach potential clients or employers to grow your network!

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