You’ve realised that you want to work with a designer for your branding, packaging, marketing and communications. This is great! Good design can add that extra oomph you have been trying to achieve for your brand. The next step is finding the right designer for you and your company. This is a lot harder than it sounds because you are essentially entrusting your entire company’s visual identity to one person or agency.
So how do you go about finding the perfect match? Read on to find out.
You need to know what you want
Trying to go looking for a designer or a design agency without understanding your own brand is like looking for a needle in a haystack. First, sit down with your team and thoroughly understand your requirements as a company, and then start looking for professional agencies and designers who match your needs.
It’s all about the chemistry
Once you have shortlisted your top five, ten, or twenty, go through their websites and portfolios. See which designs and work speak to you the most. See who can adapt to your style. Without the right chemistry, you’ll be stuck in a barrier of miscommunication and losses. So make sure your shortlisted candidates are on the same wavelength as you before taking the leap.
What attracts you the most?
What do you want your designer to do for you? What do you need help with? What is it that attracts you and your target audience the most about your company? You need to meet with your designers and come up with answers to these questions together. The most satisfactory answers should be the ones you should be keen on working with.
Find someone who brings you the most value in your budget
Last but not the least, you do not want to pay an arm and a leg for your branding and design budget. It is an important part of your business but it should never cost you a fortune. Find the best option for you within your budget and remember, it’s all about quality, not quantity.
These four steps should hopefully help you along your way to finding you the perfect match for your designer. You don’t need the stars to align, just a thorough checklist!
