A custom made illustration can bring life to any project you use it in. They can be made to fit your brand’s style and convey the message you want to say. Your readers and viewers will grasp more information if it is in the form of an image, so use illustrations to your advantage to gain the most you can from your content! Read the article to find out five places where a little quirk could go a long way.
Communicating Your Story
The best way to tell your story is to communicate it in a fun and engaging manner to connect to your audience. Using custom illustrations and artwork to talk about your brand can help you create and maintain relationships with your users. Fun content is the best way to win those hearts.
Your Boring Pitches and Presentations
Who says all sales pitches, quarterly reports, and other presentations need to be drab? If you’re speaking to a third party vendor or investor, using illustrations as a part of your pitch or presentation can pique their interest. Add some informative yet fun works of art, graphs, illustrations or any other form of visual content to knock your presentation out of the park.
Your Promotional Content
Relatability is key to maintaining user engagement. By using illustrations as a part of your communication and marketing strategy, you retain the attention of your users for longer. The longer they pay attention to you, the more likely they are to remember you. So use illustrations to stay on their minds.
Expanding Your Reach
Grow your online traffic! Go viral! Your illustrations can really help you generate organic traffic to your website or to your social media channels. Working with a good illustrator can really help you broaden your reach to newer audiences around the world. A good illustration or image can be shared through the world wide web, which means a piece of content from your brand has the power to reach people from different continents. Don’t you want to be the viral cat video on YouTube?
Surpassing Languages
A good illustration communicates what you have to say to audiences across the world. This means your message can be understood even by those who may not understand your language. Non-native English speakers, for example, will find it easier to understand an image that communicates the message without text than those with a boring copy written on it.
Illustrations can be the key to unlock your brand’s potential. If you feel like adding some fun to your label or you want to reach out to a wider audience, investing in a good and experienced illustrator is the way to go.
